Marketing companies spend big bucks on getting colours right to sell their product service by changing the way you feel, be it in a big way or a small way.
There’s an interesting case near me that I wanted to share, a simple use of colour to change the way a building feels.
We knew a daycare centre was being built and watched the progress from the foundation up. It was an interesting build – on a corner block and the road was quite busy, wondering how the design would work out.
When the end of the build was near I was taken aback, the grey concrete bricks weren’t rendered over, they were left as grey bricks and the clad sections were left white. Looking at it didn’t give me a warm fuzzy feeling to leave a child there and I was amazed it was finished like that.
Childcare centres should have a solid appearance giving reassurance to the family of responsibility taken seriously for looking after they’re child. They should also show some lightheartedness reassuring parents they’re kids are left in a fun environment.
Can you imagine if the coloured posts were painted brown/grey/white or blue? The feel would be more sombre, a feeling you would get from a solicitor or doctors office.
The rainbow colours of the posts and the sign are like a flash of sunshine on an otherwise grey building. It looks like a fun and fantastic place for kids to go each day.
Take note next time you’re out and about. What colours draw you in and what colours make you turn away?